One man and a trailer in tomball, tx

Humble beginnings are the seeds for bigger things to come. Mahindra North America started with one man, one trailer, and the will to Rise anchored by strong roots in the town of Tomball, TX in 1994. This is the “Mahindra Way” of doing business, called Rise. Accepting No Limits, Alternative Thinking and Driving Positive Change fuels our determination to succeed. We engaged our customers one-by-one so people could experience the Mahindra difference: our commitment to deliver the toughest tractors and utility vehicles on earth. Today, we are not only the fastest growing tractor brand in North America, we are the World’s #1 Selling Farm Tractor*. We owe it to our customers and dealers who share our values and principles of working hard, delivering on promises and going above and beyond.

A history of hard work


From army vehicles to farm tractors to major automobile manufacturing – in 1945 Mahindra & Mahindra was born and in 1947, Mahindra began building the heavy-duty World War ll Willys.


Mahindra & Mahindra forms a joint-venture with International Harvester to manufacture tractors in India with the Mahindra badge.


Mahindra becomes the best-selling tractor in India (the world’s largest agricultural market) and has maintained this position ever since.


Mahindra USA, Inc. (MUSA) was established in Tomball, TX in 1994 as a wholly-owned subsidiary of Mahindra & Mahindra’s Automotive & Farm Sector (AFS).


Launched Roxor in 2017


Mahindra Ag North America celebrates 30 years in North America

World’s #1 Selling farm tractor

*Farm tractors per AEM definition. 2018 data including all Mahindra Group brand sales. In computing sales numbers, Mahindra uses the definition of “tractor” or farm tractor formulated by the Association of Equipment Manufacturers in the United States, the largest association of equipment manufacturers in the United States. In addition, with respect to computing world wide sales, Mahindra includes tractor sales under different brand names such as Swaraj. Worldwide tractor sales are based on the most recent published data available which, for some countries may be a year old.


The Deming Application Prize is considered the Nobel Prize for manufacturing, the farming equipment sector of Mahindra & Mahindra received the honor for establishing Total Quality Management in all business operations in 2003. Mahindra was awarded the Japan Quality Medal for excellence in 2007 for customer focus, overall quality, and business processes – the first tractor company to receive the honor.

Rise, Social Responsibility

At Mahindra, we are driven by three core philosophies: Accepting No Limits, Alternative Thinking and Driving Positive Change. These are reflected in our products, our service and our interactions with partners and customers. Helping others Rise is the heart of our company – whether this serves individuals, organizations or communities – we strive to reach beyond our walls to improve the quality of life. We work closely with our dealers and partners to focus our giving in three important areas: Investing in the Future, Serving Our Communities and Honoring Those Who Serve.

The Mahindra Group Today

Our story

The Mahindra Group was founded in 1945 as a steel trading company in Mumbai, India. In 1947, the Group entered automotive manufacturing to bring the iconic Willys Jeep onto Indian roads. The Group’s founding brothers, J.C Mahindra and K.C. Mahindra believed that new modes of transportation held the key to India’s prosperity; one of their first goals was to build durable, rugged vehicles that could handle the rough Indian terrain. In the 1950s and 1960s, the Group diversified into businesses like steel, tractors and more. Over time, the Group consolidated its position in automobiles, tractors and steel and entered promising sectors like IT, hospitality, financial services, components aerospace and logistics, led by the goal of providing products and services that support prosperity. For more information about the Group, please visit

Today, The mahindra Group comprises eleven business sectors

Aerospace & Defense


Agri Business


Farm Equipment

Two Wheelers

Financial Services


Information Technology

Mahindra Partners

Real Estate